Search is no longer limited to a list of website links.
People are using Google AI Overviews, ChatGPT, Gemini, Microsoft Copilot and Perplexity to research services, compare organisations and decide who to trust.
Blake Mark Productions helps businesses, charities and non-profit organisations strengthen the technical, content and authority signals that support visibility across traditional search and AI-generated answers.
Your organisation may appear prominently in traditional Google results and still be absent when someone asks an AI platform for advice, comparisons or recommendations.
AI-generated answers are increasingly becoming part of the research process. People can ask detailed questions, compare different options and build a shortlist before visiting a single website.
That creates a new visibility challenge.
It is no longer enough for your website to contain the right keywords. Search platforms also need to understand what your organisation does, who it supports, where it operates and why its information should be trusted.
AI search optimisation helps strengthen those signals.
This is not about replacing your existing SEO strategy or chasing the latest acronym. It is about making your website and wider digital presence easier to access, understand, trust and reference wherever people are searching.
AI visibility cannot be improved through one isolated website change.
Our approach considers your technical foundations, priority content, organisational expertise, wider digital footprint and how performance will be measured.
We establish how your organisation currently appears across priority AI platforms and search prompts.This includes reviewing whether your organisation is mentioned, which sources are being cited, whether information is accurate and which competitors are appearing instead.The result is a clear baseline showing where you are visible, where you are being overlooked and which opportunities deserve attention first.
AI systems cannot use information they cannot reliably access or understand.We review crawlability, indexation, robots directives, sitemaps, canonical tags, internal linking, website performance, structured data and access for relevant search crawlers.Technical problems are prioritised and resolved so your content has the strongest possible foundation across traditional and AI-powered search.
There is no single universal ranking position within AI search.We monitor a combination of defined prompts, brand mentions, citations, cited pages, AI referral traffic, organic search performance, competitor visibility and resulting website conversions.Reporting focuses on what has changed, what it means and what should be prioritised next.
Traditional keyword research remains valuable, but AI search requires a broader understanding of what people are trying to achieve.We research the questions, comparisons and detailed prompts your audiences are likely to use when researching your services, sector or organisation.These insights help identify the subjects your website needs to cover and the content most likely to influence meaningful decisions.
We review your priority service pages, sector pages, articles, FAQs, case studies and other important resources.Content is improved to provide clearer answers, stronger evidence, better structure and more useful information. Where important subjects are missing, we develop a content plan around genuine audience needs and commercial priorities.This is not about filling your website with generic AI-written articles. It is about publishing content that reflects your organisation’s experience and contributes something worth referencing.
AI platforms need enough context to understand who you are, what you specialise in and why your information should be trusted.We help strengthen that context through author information, case studies, testimonials, accreditations, original insights, external sources, consistent organisational information and relevant third-party mentions.The objective is genuine authority, not manufactured citations or artificial mentions.
No agency can guarantee that your organisation will be recommended by ChatGPT or cited within a Google AI Overview.
AI-generated answers can vary between platforms, prompts, users and dates. The platforms themselves decide which sources and organisations to include.
What can be improved is the quality and consistency of the signals they rely on.
We do not create hundreds of thin pages, add unsupported schema or present an llms.txt file as a magic solution. Our work is built around documented platform requirements, established SEO principles, original expertise and measured improvement.
It may be less dramatic than promising instant AI rankings, but it is a considerably more credible way to build lasting visibility.
AI search optimisation is the process of improving how an organisation is discovered, understood and represented within AI-powered search experiences.
You may also see this work described as AI SEO, Generative Engine Optimisation or GEO, Answer Engine Optimisation or AEO, and LLM optimisation.
The terminology varies, but the objective is broadly the same: improve the likelihood that your organisation and content are surfaced when AI platforms answer relevant questions.
Traditional SEO remains an important foundation. AI systems still rely on accessible websites, search indexes, useful content, credible sources and clear information.
The difference is that people are asking longer, more specific and more conversational questions. Instead of simply searching for a service, they may ask an AI platform to recommend providers, compare approaches or explain which option is most suitable for their circumstances.
Your digital presence needs to support that more detailed search journey.
We start by understanding your organisation, audiences, priority services, existing SEO activity and commercial objectives.We then assess how your organisation currently appears across relevant traditional and AI-powered search experiences.
We identify where competitors are being surfaced, which sources are influencing AI-generated answers and where your website or wider digital presence lacks sufficient clarity, depth or authority.This allows us to prioritise opportunities rather than making changes based on assumptions.
We create a practical roadmap covering technical changes, priority content, website structure, authority signals and measurement.Depending on the support you need, our team can implement the recommendations directly or work alongside your existing marketing, website or SEO team.
We monitor agreed prompts, citations, referral traffic, organic performance and conversions.The strategy is then refined as search behaviour, platform capabilities and your organisational priorities develop.
Our free Website Visibility Checker provides an initial assessment of the factors that can affect how easily your organisation is found and understood online.
It reviews:
Technical discoverability
Mobile performance
Content clarity
AI search readiness
Accessibility and trust
The checker provides a useful starting point and highlights priority issues. It does not replace a full technical SEO or AI visibility audit, but it can help identify where attention may be needed first.
Free website visibility check
Enter your website address to receive an instant visibility score across SEO, performance, accessibility, content structure and AI search readiness.
We are checking public pages and independent technical data. Most scans take under a minute.
Your website scan is complete
Enter your details and we will send your score, category breakdown and the practical next steps identified by the scan.
AI search visibility does not sit within one isolated marketing channel.
It depends on the quality of your website, technical SEO, content, brand authority, digital communications and the evidence available across your wider online presence.
Our team brings those areas together, supporting businesses, charities and organisations across the UK with practical strategy and implementation.
We treat AI search as an evolution of search optimisation, not a replacement for everything that already works.
Our team can support technical changes, website updates, content development, analytics and ongoing optimisation.
Recommendations are shaped around your audiences, services, resources and objectives rather than a standard list of GEO tactics.
Visibility matters, but enquiries, donations, registrations, applications and other meaningful actions matter more.
We help turn your organisation’s knowledge, experience, data and results into content that is genuinely useful and worth referencing.
AI-generated content is becoming easier to identify as providers introduce new transparency technology. Discover what Claude’s invisible watermarks could mean for businesses and charities using AI for SEO, blogs, websites and social media, and why human expertise and editorial review are becoming increasingly important.
AI-powered search is changing how people discover organisations online. Learn what Generative Engine Optimisation (GEO) means, how to optimise your website for AI search, which SEO fundamentals still matter and why Google says businesses should focus on useful content rather than chasing GEO hacks.
AI-powered search tools such as ChatGPT, Gemini and Perplexity are changing how people discover information online. Learn what AI search means for your organisation’s visibility, why traditional SEO still matters, and how content, authority and website optimisation influence modern search performance.
If your organisation relies on being visible, trusted and considered online, AI-powered search now needs to form part of your wider SEO and content strategy.
Book a discovery call with our team. We will review where you currently stand, what can realistically be improved and how AI search optimisation should fit alongside your existing website, content and marketing priorities.
AI SEO is commonly used to describe work that improves visibility across both traditional search engines and AI-powered search experiences.
It can include technical SEO, content optimisation, structured information, brand authority, prompt research and monitoring how an organisation appears within AI-generated answers.
It should not be confused with simply using artificial intelligence to write SEO content.
Generative Engine Optimisation, usually shortened to GEO, is the process of improving the likelihood that an organisation or its content will be surfaced, cited or referenced within AI-generated answers.
It overlaps heavily with SEO because AI search platforms continue to rely on crawlable websites, search indexes, useful content and credible sources.
AI SEO is often used as the broadest term for optimisation across AI-powered search.
GEO focuses specifically on visibility within answers generated by artificial intelligence. AEO focuses on structuring information so it can be used as a direct answer to a question.
In practice, the disciplines overlap considerably. We focus on the work required to improve visibility rather than treating each acronym as a separate service.
No.
Strong technical SEO, useful content, internal linking, website performance and authority remain important. AI search optimisation builds on those foundations and considers how they apply to conversational searches and AI-generated answers.
No, and any agency offering that guarantee should be treated carefully.
AI platforms determine which sources and organisations appear in their answers. We can improve the signals that support visibility, monitor changes and strengthen your position, but we cannot control the final response generated by a third-party platform.
Our work can consider Google AI Overviews and AI Mode, ChatGPT, Gemini, Microsoft Copilot, Perplexity and other relevant AI-powered search platforms.
The platforms prioritised will depend on your audiences, sector and how people research organisations like yours.
Measurement can include tracked prompts, brand mentions, citations, cited website pages, AI referral traffic, competitor visibility and conversions from AI-referred visitors.
Because answers can change between users and over time, we assess patterns and trends rather than relying on one isolated search.
Technical and content improvements can begin within the first phase of work, but stronger visibility and authority usually develop over time.
The timescale depends on your starting position, competition, website quality, existing authority and how frequently relevant sources are discovered or refreshed by different platforms.
We establish a baseline at the start so progress can be assessed properly.
An llms.txt file is not currently required to appear within Google’s AI search features and should not be treated as a replacement for technical SEO, useful content or genuine authority.
We will only recommend AI-specific files or technical changes when there is a clear, evidence-based reason for implementing them.
