AI-generated content is becoming easier to identify as providers introduce new transparency technology. Discover what Claude’s invisible watermarks could mean for businesses and charities using AI for SEO, blogs, websites and social media, and why human expertise and editorial review are becoming increasingly important.
What is a good fundraising ROI for a charity? Learn how to calculate fundraising ROI, understand cost to raise £1, compare campaign performance and use fundraising data to make better decisions about where your charity invests its time and budget.
AI-powered search is changing how people discover organisations online. Learn what Generative Engine Optimisation (GEO) means, how to optimise your website for AI search, which SEO fundamentals still matter and why Google says businesses should focus on useful content rather than chasing GEO hacks.
Choosing the cheapest Google Ads agency doesn’t always save money. Discover what charities should expect to pay for Google Ads management, what affects pricing, and why strategy, optimisation and measurable outcomes matter far more than the monthly management fee.
Blake Mark Productions has achieved Accredited Nominet Registrar status, becoming an Accredited Channel Partner under Nominet’s Registry-Registrar Agreement. Discover what this means for our clients, why it matters for .UK domain management, and how it strengthens the hosting and domain services we provide.
Beacon CRM has issued guidance following a recent cyber security incident affecting its platform. This practical guide explains what charities should do next, where to find official information, how to assess their GDPR responsibilities, and the key steps organisations should now be considering to protect their supporters and digital infrastructure.
Recruiting volunteers is becoming increasingly challenging for many charities. Discover how Meta Ads can help raise awareness, reach local communities and support volunteer recruitment when combined with a strong website and a clear digital marketing strategy.
Managing a WordPress website involves far more than updating pages and publishing content. Discover why many UK organisations invest in professional WordPress technical support, how it reduces the burden on internal teams, and when outsourcing ongoing WordPress maintenance becomes the most practical solution.
A charity marketing strategy provides direction, helping every campaign, website update and communication support your organisation’s wider objectives. Discover why strategy matters, how it strengthens fundraising, volunteer recruitment and awareness, and why long-term planning delivers better marketing outcomes than reactive activity.
