The Fundraising Regulator Code affects far more than fundraising teams. From social media and paid advertising to emails, campaign claims and use of the Fundraising Badge, we explain what charity marketers need to know and why compliance should form part of campaign planning.
Google Chrome is testing how easily AI agents can understand and interact with websites through its new Agentic Browsing checks. We explore what WebMCP, accessibility, layout stability and AI readiness could mean for businesses and charities, and why strong website foundations matter more than chasing the latest technology.
Kathryn Turner’s M&S Food TikTok content shows the potential of employee-generated content. We explore why EGC works, how it differs from UGC and influencer marketing, and what businesses and charities can learn from putting genuine expertise and real people at the centre of their social media content.
A charity website needs to do far more than look good. From accessing services and demonstrating impact to donations, volunteer recruitment, accessibility and measurement, discover what a charity website should include and how to build it around the needs of your audiences.
AI-generated content is becoming easier to identify as providers introduce new transparency technology. Discover what Claude’s invisible watermarks could mean for businesses and charities using AI for SEO, blogs, websites and social media, and why human expertise and editorial review are becoming increasingly important.
What is a good fundraising ROI for a charity? Learn how to calculate fundraising ROI, understand cost to raise £1, compare campaign performance and use fundraising data to make better decisions about where your charity invests its time and budget.
AI-powered search is changing how people discover organisations online. Learn what Generative Engine Optimisation (GEO) means, how to optimise your website for AI search, which SEO fundamentals still matter and why Google says businesses should focus on useful content rather than chasing GEO hacks.
Choosing the cheapest Google Ads agency doesn’t always save money. Discover what charities should expect to pay for Google Ads management, what affects pricing, and why strategy, optimisation and measurable outcomes matter far more than the monthly management fee.
Blake Mark Productions has achieved Accredited Nominet Registrar status, becoming an Accredited Channel Partner under Nominet’s Registry-Registrar Agreement. Discover what this means for our clients, why it matters for .UK domain management, and how it strengthens the hosting and domain services we provide.
