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Employee-generated content and social media strategy inspired by M&S

What brands can learn from M&S about employee-generated content

August 20, 2026

Kathryn Turner’s M&S Food TikTok content shows the potential of employee-generated content. We explore why EGC works, how it differs from UGC and influencer marketing, and what businesses and charities can learn from putting genuine expertise and real people at the centre of their social media content.

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How Often Should You Update Your Website Content?

March 14, 2025

A common question for businesses and charities alike is: How frequently should a website publish new content? Some worry about publishing too much, while others wonder if they’re doing enough to keep their site fresh and optimised for search engines. Finding the right balance is key to maintaining an effective content strategy.

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