Google Chrome is testing how easily AI agents can understand and interact with websites through its new Agentic Browsing checks. We explore what WebMCP, accessibility, layout stability and AI readiness could mean for businesses and charities, and why strong website foundations matter more than chasing the latest technology.
AI-generated content is becoming easier to identify as providers introduce new transparency technology. Discover what Claude’s invisible watermarks could mean for businesses and charities using AI for SEO, blogs, websites and social media, and why human expertise and editorial review are becoming increasingly important.
AI-powered search is changing how people discover organisations online. Learn what Generative Engine Optimisation (GEO) means, how to optimise your website for AI search, which SEO fundamentals still matter and why Google says businesses should focus on useful content rather than chasing GEO hacks.
AI-powered search tools such as ChatGPT, Gemini and Perplexity are changing how people discover information online. Learn what AI search means for your organisation’s visibility, why traditional SEO still matters, and how content, authority and website optimisation influence modern search performance.
AI tools such as ChatGPT, Gemini, Perplexity and Microsoft Copilot are already driving traffic to websites. This guide explains how to track AI traffic in Google Analytics 4, identify which platforms are sending visitors, and understand how AI-referred users interact with your website.
