AI-generated content is becoming easier to identify as providers introduce new transparency technology. Discover what Claude’s invisible watermarks could mean for businesses and charities using AI for SEO, blogs, websites and social media, and why human expertise and editorial review are becoming increasingly important.
AI-powered search is changing how people discover organisations online. Learn what Generative Engine Optimisation (GEO) means, how to optimise your website for AI search, which SEO fundamentals still matter and why Google says businesses should focus on useful content rather than chasing GEO hacks.
A common question for businesses and charities alike is: How frequently should a website publish new content? Some worry about publishing too much, while others wonder if they’re doing enough to keep their site fresh and optimised for search engines. Finding the right balance is key to maintaining an effective content strategy.
