Kathryn Turner’s M&S Food TikTok content shows the potential of employee-generated content. We explore why EGC works, how it differs from UGC and influencer marketing, and what businesses and charities can learn from putting genuine expertise and real people at the centre of their social media content.
A charity website needs to do far more than look good. From accessing services and demonstrating impact to donations, volunteer recruitment, accessibility and measurement, discover what a charity website should include and how to build it around the needs of your audiences.
AI-generated content is becoming easier to identify as providers introduce new transparency technology. Discover what Claude’s invisible watermarks could mean for businesses and charities using AI for SEO, blogs, websites and social media, and why human expertise and editorial review are becoming increasingly important.
What is a good fundraising ROI for a charity? Learn how to calculate fundraising ROI, understand cost to raise £1, compare campaign performance and use fundraising data to make better decisions about where your charity invests its time and budget.
AI-powered search is changing how people discover organisations online. Learn what Generative Engine Optimisation (GEO) means, how to optimise your website for AI search, which SEO fundamentals still matter and why Google says businesses should focus on useful content rather than chasing GEO hacks.
Recruiting volunteers is becoming increasingly challenging for many charities. Discover how Meta Ads can help raise awareness, reach local communities and support volunteer recruitment when combined with a strong website and a clear digital marketing strategy.
A charity marketing strategy provides direction, helping every campaign, website update and communication support your organisation’s wider objectives. Discover why strategy matters, how it strengthens fundraising, volunteer recruitment and awareness, and why long-term planning delivers better marketing outcomes than reactive activity.
SEO and Google Ads both help organisations improve online visibility, but they serve different purposes. This article explores how each works, when they deliver the greatest value, and why many businesses, charities and schools achieve the strongest results by combining both as part of a wider digital marketing strategy.
AI-powered search tools such as ChatGPT, Gemini and Perplexity are changing how people discover information online. Learn what AI search means for your organisation’s visibility, why traditional SEO still matters, and how content, authority and website optimisation influence modern search performance.
