Understanding SEO

About this session

Search Engine Optimisation (SEO) is often presented as a highly technical subject, but the reality is that every organisation can benefit from understanding the fundamentals.

In this session, we’ll explain what SEO actually is, how search engines discover and rank websites, and the practical factors that influence online visibility. Designed specifically for non-technical teams, this webinar focuses on the concepts, decisions, and priorities that matter most, without overwhelming attendees with technical terminology.

Ideal for business owners, charity leaders, school leaders, marketing teams, and anyone responsible for improving their organisation’s online presence.

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