In today’s digital-first world, your charity needs more than just a great cause — it needs visibility. Our Charity PPC Advertising services help UK-based non-profits reach the right people at the right time. From donor acquisition to volunteer recruitment, we manage high-performing Google Ads and paid social campaigns that drive meaningful action.
Charity PPC Advertising refers to the use of paid online ads — such as Google Search, Facebook, Instagram, or YouTube — to promote a charity’s services, campaigns, and mission to a targeted audience. Unlike organic content, PPC gives your organisation immediate visibility, placing your ads directly in front of people actively searching for causes like yours or engaging with relevant topics.
For charities, PPC is one of the most cost-effective ways to drive measurable impact — from increasing donations and volunteer sign-ups to promoting fundraising events and services. When managed properly, it delivers high ROI and valuable insights that can shape wider digital strategy.
One of the most powerful tools available is the Google Ad Grant — a programme by Google offering up to £7,000/month in free Google Ads to eligible registered charities. These ads appear in Google search results and are perfect for driving traffic to donation pages, information resources, referral forms, or service listings. You can check eligibility and apply directly through the Google Ad Grant application page.
At Blake Mark Productions, we manage the entire setup process for you. That includes building your campaigns strategically from the ground up — starting with detailed keyword research aligned to your charity’s services, writing compelling ad copy that resonates with supporters, and setting up precise targeting to reach the right audience by location, demographics, or behaviour.
For charities applying for the Google Ad Grant, we’ll support you through the full application process, help ensure your site is compliant, and structure your campaigns to meet Google’s ongoing requirements — so you can avoid suspension and make the most of your free ad budget.
We start by setting up your campaigns strategically from the ground up. This includes keyword research tailored to your services, ad copy designed for impact, and proper audience targeting based on your goals. For eligible charities, we also assist with the Google Ad Grant application and compliance setup.
PPC is never ‘set and forget’. We continually optimise your campaigns through bid adjustments, split testing, keyword refinement, and audience performance analysis. We make sure your spend is efficient — whether it’s grant-based or paid — and focused on high-converting actions like donations, sign-ups, or service inquiries.
You’ll receive a detailed performance report each month. This includes click-through rate (CTR), cost-per-click (CPC), conversions, and ROI tracking. We explain results in plain English — no jargon — so your team, trustees, and stakeholders can make informed decisions based on real impact.
We don’t stop at search. Our team also manages paid campaigns across Facebook, Instagram, and YouTube — perfect for awareness drives, events, or volunteer recruitment. Whether you’re looking to promote a campaign locally or increase national exposure, we build cross-platform strategies that deliver results.
The Google Ad Grant provides up to £7,000/month in free Google Ads credit to eligible registered charities. We help you apply, set up compliant campaigns, and use the grant to generate traffic, donations, or awareness effectively.
Yes — we offer a combined strategy that includes both grant-based search ads and paid campaigns on Google, Facebook, Instagram and YouTube. This helps expand your reach and achieve campaign goals beyond the limits of the grant.
Absolutely. We work with charities of all sizes — from local community projects to national organisations. Our strategies are scalable and built to support your available budget and internal capacity.
PPC campaigns can generate traffic and visibility almost immediately once live. However, we recommend a 90-day window to collect enough data for optimisation and to see consistent performance improvements.
This depends on your goals, geographic reach, and target audience. Many charities begin with modest test budgets alongside the Ad Grant and scale up based on results. We’ll provide clear recommendations after our initial strategy call.
