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Showcasing the All-New ŠKODA ENYAQ iV Through a Virtual Road Trip

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Increased engagement

Project overview

Beadles Škoda, a prominent automotive dealership, sought to engage their audience and generate leads during the COVID-19 pandemic. With restrictions on physical visits, the need for innovative digital strategies became more important than ever. Beadles Škoda reached out to us to help them bring the excitement of their all-new fully electric ŠKODA ENYAQ iV to life through an engaging and interactive digital experience.

The Challenge

With the launch of the ŠKODA ENYAQ iV, Beadles Škoda wanted to highlight the vehicle’s capabilities and appeal to potential customers who couldn’t visit their showrooms in person. The challenge was to create a compelling online event that would capture the attention of their audience and provide a close-up look at this groundbreaking electric SUV.

Our Solution & Results

To meet this challenge, we designed a virtual road trip event, showcasing the ŠKODA ENYAQ iV in action. We planned and executed a 100-mile round trip between Beadles Škoda’s Maidstone and Southend centres, capturing every detail of the journey on video. This virtual road trip allowed prospective customers to experience the ENYAQ iV’s performance, range, and features from the comfort of their homes.Our team handled all aspects of video production, from planning and shooting to editing and post-production. The final video was crafted to not only highlight the vehicle’s attributes but also to tell a story that resonates with viewers, making them feel as though they were part of the journey.The virtual road trip event was a success, effectively showcasing the ŠKODA ENYAQ iV to a broad audience and generating significant online engagement. The campaign helped Beadles Škoda maintain strong customer interest during a challenging time and positioned the dealership as a leader in innovative digital marketing within the automotive industry.

Ready to speak with a marketing expert?

Now you have seen how our creative strategies can transform a brand’s digital presence. Whether you’re looking to elevate your social media strategy or integrate compelling digital content into your marketing efforts, Blake Mark Productions is here to help you achieve your goals with innovation and expertise.
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