Happy Days Creative is a trusted name in school photography—but their social media presence didn’t reflect the energy, scale, or personality behind the brand. They needed more than occasional posts. They needed consistency, strategic direction, and content that would keep them front of mind with schools, parents, and partners.
With a lean internal team and big ambitions, they brought us in to take ownership of their social platforms and turn performance around.
We developed a content-led social media strategy across Facebook, Instagram, and LinkedIn—focused on storytelling, team culture, and showcasing their photography services in a relatable, value-driven way.
Our monthly content plan included birthday shoutouts, team milestones, product features, and clear messaging around what makes Happy Days different—such as flexible backgrounds, easy digital access, and stress-free photo days for schools.
All content was tailored to each platform, scheduled in advance, and monitored weekly to optimise reach and interaction. We also refined their use of hashtags and improved consistency in post design and messaging.
In just four months, we delivered measurable, scalable growth across all three platforms:
38.35K total impressions (+197.73%)
7,766 post interactions (+284.62%)
Page reach up 261.73%, with 6,586 link clicks
Highest performing content generated over 4,000+ impressions per post
Audience growth across all platforms, with LinkedIn followers up 17.86%
This surge in reach and engagement didn’t just boost vanity metrics—it supported brand recall and gave the sales team stronger credibility during outreach to new schools and partners.
When it comes to social media, consistency beats chaos. For Happy Days Creative, our work helped them shift from reactive posting to proactive brand building—creating a steady drumbeat of content that’s recognisably theirs.
At Blake Mark Productions, we specialise in turning service-based businesses into social brands with substance. This is just the start.