See how increasing the number of people giving regularly could affect your charity’s recurring income.
Enter your current donor numbers, regular-giving rate, average monthly gift and campaign investment to forecast potential income, payback time and return on investment.
The initial calculation is free to view. You can then unlock the complete breakdown and download a personalised PDF report.
Your results
Enter your donor figures to forecast the potential value of growing regular giving.
Your initial result
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Full results
Regular giving can provide charities with a more predictable and sustainable source of income. Unlike individual donations, regular gifts can continue generating value over several months or years.
Our Regular Giving Growth Calculator helps you estimate what could happen if more of your existing donors became regular supporters.
It combines your target regular-giving rate, average monthly gift, expected retention and campaign investment to forecast the potential financial impact.
The result is not just an income target. It gives you a clearer indication of how many new regular donors you may need, how long your investment could take to pay back and what return the campaign could produce.
The calculator compares your current and target regular-giving percentages to estimate how many additional regular donors you could gain. It then forecasts recurring income using your average monthly gift, retention rate, campaign investment and selected forecast period.
Regular giving is an ongoing donation made automatically at an agreed interval, most commonly each month. It can provide charities with more predictable income than relying entirely on individual donations.
Monthly giving is the most common type of regular giving. The terms are often used interchangeably, although a regular donation could also be collected weekly, quarterly or annually.
The payback period is the estimated number of months required for income from the additional regular donors to recover the original campaign investment.
No. Gift Aid is excluded from the results because eligibility and successful claim rates vary between charities.
The estimated number of active donors who currently give regularly, based on your active donor total and current regular-giving percentage.
The monthly income that could be generated by the additional regular donors when they first begin giving.
The campaign investment divided by the number of additional regular donors generated.
The number of regular donors you would have if you achieved your target regular-giving percentage.
The estimated number of additional regular donors who would remain active at the end of your selected forecast period.
The estimated number of months required for the cumulative regular-giving income to recover the initial campaign investment.
Regular giving can help charities move from short-term income generation towards more predictable fundraising.
A growing base of regular supporters may provide:
Recurring donations are widely used to improve income predictability, but the value of a programme depends on acquisition cost, average gift and supporter retention.
The numbers are only the starting point. Reaching your target requires the right proposition, campaign strategy, creative and supporter journey.
Blake Mark Productions helps charities develop campaigns that attract supporters, communicate impact and create stronger long-term donor relationships.
We can help with:
Book a free 30-minute marketing review with Blake Mark Productions.
We will discuss your current fundraising and marketing activity, the challenges affecting performance and the opportunities that could help your charity generate a stronger long-term return.
We help charities and non-profit organisations improve visibility, communicate their impact clearly, and reach supporters, volunteers and service users through strategic digital marketing and creative services.
From websites and social media to content creation, Google Ad Grants and ongoing marketing support, we provide flexible support tailored to your organisation.
We work with charities, CICs and non-profit organisations across awareness campaigns, fundraising, service promotion and community engagement.
