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PPC & Meta Advertising for Schools, Academies & Education Providers

Paid advertising in education is different. Parents make careful decisions, admissions are time-sensitive, and trust matters.

Our PPC and Meta advertising services for schools, academies and education providers are designed to support admissions, enrolment and local awareness. From Google Ads targeting high-intent school searches to Meta campaigns promoting open days and nurseries, we help education organisations reach the right families at the right time.

This is not generic PPC. It is education-focused, compliant and results-driven.

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PPC & Meta Ads for the Education Sector

We work with education organisations that need clarity and accountability from their marketing. This includes:
  • Primary and Secondary Schools
  • Nurseries and Early Years Providers
  • Academies and Multi-Academy Trusts
  • Independent and Fee-Paying Schools
  • Colleges, Training Providers and Education Services
Whether you are filling reception places, promoting open days or increasing local awareness, paid media should support real outcomes, not vanity metrics.

PPC & Meta Ads for the Education Sector

We work with education organisations that need clarity and accountability from their marketing. This includes:
  • Primary and Secondary Schools
  • Nurseries and Early Years Providers
  • Academies and Multi-Academy Trusts
  • Independent and Fee-Paying Schools
  • Colleges, Training Providers and Education Services
Whether you are filling reception places, promoting open days or increasing local awareness, paid media should support real outcomes, not vanity metrics.

Why PPC Advertising Works for Schools

When done properly, PPC allows schools to control who sees their message and when.

It works because:

  • Parents actively search for schools and admissions information
  • Location targeting ensures spend stays within your catchment area
  • Messaging can be aligned to values, standards and community
  • Campaigns can be scaled up or paused around admissions cycles
  •  

We focus on relevance, intent and timing, not volume for the sake of it.

Meta Ads for Schools, Nurseries & Open Days

Meta Ads are ideal for awareness, reminders and community visibility.

Promote open days and events

Build awareness within local parent audiences

Support admissions deadlines

Reinforce trust and familiarity over time

Campaigns are structured around reach, engagement and traffic, depending on your goal. We avoid aggressive sales tactics and focus on clear, reassuring messaging that reflects your school’s values.

Account Setup or Audit

Whether you are starting from scratch or already running ads, we will::

  • Review or build campaigns from the ground up.
  • Research education-specific keywords and audiences.
  • Write compliant, conversion-focused ad copy.
  • Set up location, age and device targeting
  • Implement GA4, event tracking and UTMs.

Ongoing Optimisation & Management

Admissions marketing is not set-and-forget. We manage campaigns through:

  • Weekly bid and budget optimisation.
  • Search term and negative keyword reviews.
  • Ongoing ad testing and refinement.
  • Seasonal adjustments around key dates.
  • Continuous performance monitoring.

Clear Monthly Reporting

You will always know where budget is going and what it is delivering. Our reports focus on:

  • Enquiries, applications or tracked actions.
  • Cost per click and cost per enquiry.
  • Keyword and audience performance.
  • Practical recommendations for improvement.

Rated 5 out of 5
“We engaged Blake Mark Productions to support our admissions marketing and the impact was clear. The number of parents booking tours increased significantly, and demand for places grew beyond what we had previously experienced.”

Education PPC FAQs

Google Ads can generate traffic and enquiries almost immediately. Performance improves as data builds and campaigns are refined.

Yes, when done properly. We follow platform policies closely and ensure messaging remains appropriate and brand-safe.

 

Budgets vary by location and competition. Many schools see strong results with controlled, local budgets rather than large spends.

 

It’s not mandatory, but it significantly improves results. We’ll assess your current site and can refer you to our website design team if needed.

Yes. Meta is particularly effective for early years awareness and open day promotion when targeting is handled correctly.

Not always. Many campaigns are most effective when aligned to admissions windows and key decision periods.

Education Advertising That Delivers Real Outcomes​

If your school or education organisation relies on admissions, enrolments or enquiries, paid media should be part of your strategy, not an afterthought.

Our PPC and Meta advertising services are built for UK education providers who want transparency, control and results without risk.