If you’re running a business in 2024 and still treating social media as optional, you’re leaving money on the table. Social platforms aren’t just for influencers or trending videos. They are real marketing tools that shape how people see your brand, engage with your content, and choose where to spend their money.
Social media matters because it drives awareness, builds trust, and converts traffic into revenue.
Your Customers Are Already There
Whether you’re a local service provider or an e-commerce brand, your ideal customers are already on social media. They’re scrolling, searching, comparing, and deciding. If your business isn’t showing up, you’re invisible to them.
Most people now check a business’s Instagram, Facebook, or LinkedIn before visiting the website. They want to see proof — not just polished pages, but real updates and recent activity that show you’re legitimate and engaged.
First Impressions Happen on Your Feed
Think of your social profiles as the digital equivalent of your shopfront. A neglected profile sends the same message as a closed shop door. A feed full of helpful, consistent content creates credibility and connection.
If your last post was six months ago, or if your content is inconsistent or off-brand, that can raise red flags. Customers don’t just want a product or service — they want to buy from a business they feel connected to.
It’s Not About Going Viral
Most small businesses don’t need viral hits to grow. What they need is consistency. Regular, useful posts that educate, inform, or entertain your target audience. That’s what builds familiarity and trust over time.
You don’t need to post daily or chase trends. Just commit to a manageable schedule and show up with value. It’s more about momentum than magic.
Social Media Builds Trust Through Social Proof
One of the biggest reasons why using social media matters is social proof. When people see comments, shares, reviews or testimonials on your posts, it signals that others trust and rate your business. That’s powerful — and it’s often the push people need to enquire or buy.
Professional social media management helps you showcase case studies, share client wins, and highlight what sets you apart from competitors. It’s your opportunity to show, not just tell.
It Increases Your Website Traffic
Social media doesn’t just keep your followers informed. It also drives traffic to your website, blog, or online store. Every useful post, link, or call to action can move someone one step closer to becoming a customer.
If you’re investing in SEO or paid ads, social media supports those efforts. The more channels you use to drive qualified traffic, the stronger your funnel becomes.
You Can Test Messages Without Wasting Budget
Not sure which offer will land? Test it on your audience through social media before putting ad spend behind it. Use Instagram Stories polls, LinkedIn posts or Facebook comments to learn what gets the best engagement. It’s free feedback — and it helps you avoid wasting money on campaigns that don’t resonate.
It's Cost-Effective
Social media marketing gives you more control over your spend than almost any other channel. Organic content is free. And even with a modest ad budget, you can target your ideal audience with precision. You don’t need thousands of pounds to get started — just the right message and a plan to show up consistently.
Thoughts
Whether you’re just starting out or scaling up, social media is no longer optional for businesses. It’s how people discover you, build trust in you, and decide to buy from you. If you’re not using it well, your competitors will — and they’ll win the attention you could have owned.
At Blake Mark Productions, we help ambitious service-based businesses build social strategies that actually work. From planning and content creation to full management, we make social media simple, focused and results-driven.
Let’s Build a Social Media Strategy That Works<
Book Your Free Strategy Call and let’s explore how social media can drive more leads, visibility and growth for your business — without wasting time or budget.