When The Js Charity approached us, they had little to no social media presence despite their vital mission—to deliver dedicated events for young Essex adults with life limiting and life-threatening conditions. With a modest budget and a newly formed organisation, they needed a digital strategy that would build awareness, engage a community, and encourage participation in their events. Their existing social channels were virtually inactive, making it difficult for them to connect with potential supporters and create a buzz around their cause.
At Blake Mark Productions, we developed a tailored social media strategy specifically for The Js Charity. Our approach focused on building a cohesive brand presence across multiple platforms while creating engaging content that resonated with their target audience. We began by defining key audience segments and identifying the type of content that would best reflect the charity’s mission. Our team then created and scheduled regular posts—including event highlights, behind-the-scenes glimpses, and inspirational stories—to spark conversation and build trust.
We also implemented targeted community engagement techniques to foster interaction and grow their follower base. By leveraging data insights and continuous performance monitoring, we refined our strategy week-by-week, ensuring that every post contributed to a growing online community and increased donor and volunteer interest.
Our strategic overhaul of The Js Charity’s social media presence delivered remarkable outcomes. Over the course of the campaign, we achieved:
•56.26K impressions: Amplifying the charity’s message and reaching a wider audience.
•2,032 post interactions: Demonstrating robust engagement from a community eager to support the cause.
•+29.91% community growth: A significant boost in followers, highlighting the increasing interest and trust in the charity’s mission.
These metrics not only increased online engagement but also laid the foundation for long-term digital growth, allowing The Js Charity to build a vibrant community that supports their events and fundraising efforts.
A strong social media presence is essential for charities looking to overcome social isolation and drive community engagement. The Js Charity now enjoys a dynamic online platform that not only raises awareness but also actively involves supporters in their mission. At Blake Mark Productions, we’re proud to have transformed their digital footprint, enabling them to connect with more people and make a bigger impact.