NDP Copier & Print, a leading provider of photocopier and printer sales, service, and repair in Essex, wasn’t satisfied with their existing online lead generation efforts. They needed a PPC solution that could deliver targeted visibility and drive more enquiries, ultimately converting clicks into real business opportunities.
To address these challenges, we developed a bespoke Google AdWords PPC campaign specifically tailored for NDP Copier & Print. Our process began with in-depth keyword research to identify high-intent search terms relevant to the copier and print services industry. We then crafted compelling ad copy and designed visually engaging ads that clearly communicated the company’s unique value proposition. With a focus on local targeting in Essex, our campaign was set up to reach potential customers precisely when they were searching for services like those offered by NDP Copier & Print. Continuous weekly optimisation ensured that the campaign remained effective, while regular monitoring allowed us to fine-tune our strategy and maximize return on investment.
Our targeted PPC campaign delivered outstanding outcomes. Over the duration of the campaign, we generated 1.06 million impressions and drove over 11,500 clicks, effectively boosting the website’s visibility and lead generation. This approach resulted in a conversion rate of 6%, which exceeded industry averages and demonstrated the effectiveness of our tailored strategy. The campaign not only increased online enquiries but also provided NDP Copier & Print with a solid foundation for future digital marketing efforts.
“I have been working with the team at Blake Mark Productions for nearly 2 years now and it started with the relaunch and design of my website. The team are very enthusiastic, dynamic and knowledgeable when it comes to any of these key marketing fields. I couldn’t recommend Blake Mark Productions more highly and it has been a pleasure to work with them.”