The Js Charity – Website Design & Digital Strategy

Charity website design
Over 0 %
access the site on their phones

Project Overview

When The Js Charity launched in 2024, their goal was simple: to create meaningful social opportunities for young adults with life-limiting and life-threatening conditions. To build awareness, gain support, and handle referrals, they needed more than just a website. They needed a complete digital foundation.

At Blake Mark Productions, we delivered a bespoke charity website design solution, built to inform, engage, and grow with them.

We worked closely with their trustee board to define the structure, functionality, and messaging required. The balance was between emotional storytelling and clear actions like donations, volunteering, and event signups. The result is a mobile-first, accessible, and easy-to-manage WordPress site that supports The Js Charity today and prepares them for the future.

Our Solution

Clear, Accessible Charity Web Design

Over 70% of visitors access the site from mobile devices. We prioritised a responsive and intuitive user experience. The design is clean, emotionally compelling, and WCAG-compliant. The charity’s purpose is clear from the very first scroll.

Donation System Built for Growth

We integrated a secure donation form with recurring monthly options, Gift Aid declarations, and the ability for supporters to donate in memory of a loved one or dedicate their gift. These features help increase average donation value and build long-term supporter engagement.

Streamlined Referral and Volunteer Systems

Custom referral forms were created for healthcare professionals and self-referrals. These ensure The Js Charity can easily handle new enquiries. We also built dedicated pages to support volunteer recruitment and onboarding.

Future-Proof WordPress Development

The site was built with scale in mind. As the charity expands, the platform can support additional functionality. This includes event booking, CRM integration, and campaign-specific landing pages, without needing a complete redesign.

Key Features

  • Fully responsive and mobile-first design
  • On-site donation platform with Gift Aid and dedication options
  • Custom referral forms with data protection compliance
  • Salesforce-ready integrations
  • Volunteer sign-up and event promotion
  • Google Analytics 4 and Meta Pixel tracking
  • SEO-optimised with RankMath and schema markup

Results and Impact

The new website has enabled The Js Charity to:
  • Launch publicly with a strong and credible digital presence
  • Process online donations from day one
  • Handle referrals securely and efficiently
  • Build awareness with search-friendly content and tracking tools

This is a website that not only tells their story. It supports their mission, drives action, and is ready to grow with them.
5/5

“The appointment of Blake and his team proved to be a first class decision. From the outset we received a professional service providing positive advice and guidance resulting in a website that has considerable impact and usability for users. We would highly recommend this Company for your needs.”

Stuart Mackenzie

Trustee, The Js Charity

Let’s Build Your Charity Website

Looking to launch or improve your charity’s online presence? We create websites that don’t just look good – they help you raise more, reach more, and run more efficiently.

Book a free discovery call to see how we can help you grow.

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