We developed a comprehensive video content strategy that brought the excitement of Starz League to life online. We worked closely with Starz League to understand their brand, target audience, and content goals. Our team identified key moments, both on and off the pitch, that would make for engaging social media content. We then crafted a content plan that included a mix of match highlights, player interviews, and behind-the-scenes challenges.
We produced short, impactful clips from each match day, perfectly tailored for platforms like Instagram and TikTok. These videos were designed to capture the most exciting moments, drawing in viewers and sparking conversations online.To add a fun and engaging dimension to the content, we conceptualised and filmed side challenges for the players to participate in. These challenges showcased the players’ personalities and competitiveness, offering fans a different perspective of their favourite stars.The best moments from these videos were shared across Starz League’s social media pages, while full-length content directed traffic to their YouTube channel. This approach ensured maximum reach and engagement across multiple platforms.